Integrated Reporting Workshop

About this programme

This course explores new Integrated Reporting frameworks and explains how integrated reporting goes further than traditional sustainability reporting to help you to satisfy the need to embed stakeholder expectations into your strategy, performance and reporting criteria and meet and surpass minimum compliance standards to create exciting Integrated Reports that engage and enthuse your stakeholders.

Key highlights
  • A unique set of global case studies – with specific emphasis on Asia and the Middle East
  • A critical analytical approach which compares and contrasts integrated reporting approaches with other
    reporting frameworks emphasising challenges as well as opportunities
  • Application of integrated thinking and reporting in the context of commercial for-profit environments and
    non-commercial not-for-profit environments
  • Insights for education institutions aiming for effective integrated reporting in their courses, programmes and
    international impact rankings
What this programme covers

This course provides a comprehensive introduction to Integrated Reporting for companies and for those working or hoping to work in this field. At the end of the training module, participants will be able to:

  • Understand the fundamental concepts and frameworks of Integrated Reporting;
  • Review best practices and trends in Sustainability Reporting and Integrated Reporting;
  • Identify key stakeholders for Integrated Reporting projects;
  • Develop suitable basic Integrated Reporting templates;
  • Develop effective engagement for Integrated Reporting strategies;
  • Apply practical management tools for Integrated Reporting
Who should take this programme?

This programme is designed for those who want to set-up and manage their own Integrated Reporting programmes or who will oversee the set-up and management of Integrated Reporting programmes for others:

  • Corporate communications and Investor relations managers aiming to improve their skills and knowledge of reporting and
    communication of financial and non-financial performance
  • Those planning future Integrated Reports
  • People working in Corporate Communications and Investor Relations functions
  • Develop suitable basic Integrated Reporting templates;
  • Fund Managers and Investment Professionals hoping to understand issues in integrated thickening and reporting
  • Career changers aiming for new challenges in corporate reporting and communications
Workshop Agenda

24th April 2024 / 9:00 am to 6:00 pm (GMT +7)

Session 1: Integrated Reporting – Communicating and Reporting to International Standards to International Standards


Part 1: Introduction to Integrated Reporting

The Integrated Reporting or approach is becoming the best practice standard for sustainability reporting. Large companies across Asia are now encouraged to adopt integrated reporting based on a globally recognised framework.

These sessions on will describe in detail how the International Integrated Reporting Council (IIRC) guidelines work, what data is required and how you can begin to meet the challenges of this new framework.

  • What is integrated thinking?
  • What are the elements of the Framework?
  • How is connected to other reporting approaches?
  • What makes a good quality report and a good quality integrated report?
  • ‘Best practices’ examples from around the world

Part 2: Six areas of excellent Integrated

Well-designed tools can support sustainability strategies and provide detailed guidance on some of the steps that companies can take to embed integrated thinking into their organisation and meet their obligations under international guidelines, they should cover the integration of the “Six Capitals” into a clear value-creating strategy:

1. Financial Capital
2. Manufactured Capital
3. Intellectual Capital
4. Human Capital
5. Social & Relationships Capital
6. Natural Capital

Part 3: Group Exercise: Identifying Integrated Strategies This session will draw on group experiences to help us fully understand how tools can support sustainability strategies and how to embed integrated thinking into our organisation. Looking at the six capitals of we will uncover some of the techniques to calculate the return on each and how we can present it.

Session 2: Differentiating Your Integrated Reports

Communicating and Reporting to International Standards


Part 4: Integrated Reports – Concepts and Frameworks

The biggest challenge for many reporting professionals is to differentiate their corporate reports from their competitors and
to invest in effective and strategic reporting programmes.

This session will focus on the new sustainability frameworks and help you to build a case for Integrated Reporting from the
bottom up using business principles that will motivate your colleagues and persuade senior managers to support your

  • What is Integrated Reporting and how can you approach it?
  • Why is it important?
  • What areas must be covered?
  • Building real Integrated Reporting practices and policies
  • The importance of effective corporate reporting in an organisation’s reputation
  • Connecting good corporate reporting with organisational performance

Part 6: What to Disclose in Good Integrated Reports

Good corporate reports are aimed at achieving the following objectives:

  • Improving the quality of management practices and reporting of companies and other organisations;
  • Helping companies to meet financial and sustainability expectations of their stakeholders;
  • Attracting funds and other stakeholders; and
  •  Helping companies to qualify for international standards and indices.

The good corporate reporting guidelines help you to make material stakeholder-related disclosures in your annual report.
This session will provide an overview of the disclosure guides, how they apply to you, and when they take eect. This will
cover areas such as:

1. Policies, practices and performance:

  • What are effective policies, practices and performance management and how can you create them?
  • What areas must be covered?
  • Building a management framework – organisation and training

2. Targets:

  • What targets should we choose?
  • How do we measure the indicators?
  • Building a monitoring framework – data collection, organisation and reporting

3. Corporate reporting framework:

  • What reporting frameworks are available and how do we choose the best for us?
  • What are the demands of different frameworks?
  • Building a reporting framework – organisation, templates and communications

4. Corporate reporting framework:

  • How do we create an effective Board Statement?
  • Avoiding “green-wash” – how do we focus on key stakeholder concerns?
  • Approaches to verification – what level of assurance do we need?
  • Group Exercise: Drafting our Board Statement
Founder and Director, Williams Business Consultancy Sdn Bhd
Your Workshop Leader

Professor Geoffrey Williams is an economist with a wide portfolio of interests in management strategy, sustainability, social responsibility, higher education management and economics and public policy. He has pioneered research on the interface of Islamic Business and Corporate Responsibility, the concept of Responsible Privatisation and management and finance of private higher education in Malaysia.

He designed and managed the research programme for the SRI-Kehati Sustainability Index for the Indonesian Stock Exchange 2009-14. He was a member of the Judging Panel for the Prime Minister’s CSR Awards 2010, the Enterprise Asia AREA Award 2009-10 and the Global CSR Summit Award 2009-present. His company Williams Business Consultancy Sdn Bhd was the local partner for the EU-funded Sustainable Consumption and Production (SCP) project at the EPU in the Prime Minister’s Department. In 2017 he was honoured with the Lifetime Contribution Award for his work on corporate social responsibility (CSR) and sustainability around the world.

Geoffrey has been living and working in Malaysia for 17 years and has extensive experience of working around the Asia region, the Middle East and Europe. He has worked with leading international companies and organisations including PETRONAS,
Maybank Berhad, Sime Darby Berhad, Telekom Malaysia Berhad, PT Unilever Indonesia, NTUC FairPrice – Singapore, UEM Group Berhad, UEM Land Berhad, Tesco (Malaysia) Sdn Bhd, PLUS Expressways Berhad, UMW Holdings Berhad, MRCB, Resorts
World Berhad, DRB-HiCom Berhad, Media Prima Berhad, du – the Emirates Integrated Telecommunications Company, the Abu Dhabi Chamber of Commerce and Industry, the Emirates Foundation, the International Labour Organisation, the EU
Commission and others.

Prof Williams was formerly Deputy Vice Chancellor of Universiti Tun Abdul Razak (UNIRAZAK). He has held academic positions at London Business School, Pembroke College, University of Oxford and the University of London. He is a Chartered Fellow of the Chartered Management Institute and was elected Fellow of the Royal Society of Arts in 2004 and Fellow of the Malaysian Institute of Management in 2010. He was Deputy Chair of the EU Malaysia Chamber of Commerce and Industry (EUMCCI)
(2012-14) and also Chair of the Education Committee and CSR Committee. He has published in leading academic journals and the international media and his recent publications include Responsible Management in Asia – Perspectives on CSR, published by Palgrave-Macmillan in 2011 and Advancing Innovation and Sustainable Outcomes in International Graduate Education, (Mohan Raj Gurubatham and Geoffrey Williams, Editors),published by IGI Global (Pennsylvania, United States) in July 2020.

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