Creating Successful Leaders & Companies Through CSR Personality Branding

05 Mar 2020
11:40
JW MARRIOTT HOTEL HANOI

Creating Successful Leaders & Companies Through CSR Personality Branding

A survey has shown that 44% of staff will feel more loyalty towards CEO if taken a stand on contentious issue versus 19% who did not. 47% think CEOs should speak up & take active stances to social issues. 51% of customers likely to buy products from companies with activist CEOs. Should companies take a more serious look at CSR personality branding?