Integrated Sustainability Reporting Course Masterclass 2019


How to Write an Integrated Sustainability Report that Excites Investors

This course explores new Sustainability Reporting frameworks and explains how integrated reporting goes further to help you to satisfy the need to embed sustainability and help you to meet and surpass minimum compliance to create exciting Integrated Sustainability Reports that engage and enthuse your stakeholders.

An integrated report is the main report from which all other detailed information flows; such as annual financial statements, governance and sustainability reports. It is a concise communication about how a company’s strategy, performance, governance and prospects lead to value creation. An integrated report improves the quality of information available to investors and promotes greater transparency and accountability on the part of the company.

The preparation of an integrated report requires integrated thinking covering the relationship between your organisation’s various operating and functional units, to break down internal silos and reducing duplication.

The intended outcome is to ensure that stakeholders are able to make informed decisions with respect to the business of the company, its policies on governance, the environment and social responsibility.

By focusing on how to differentiate yourself in the eyes of stakeholders, this introduction helps you to make your Integrated Sustainability Report unique and meaningful for everyone.


The ARM Integrated Sustainability Reporting Masterclass is based on an eclectic approach. Each topic has its own specific approach, objectives and activities. The training sessions will use a combination of interactive teaching and learning approaches together with hands-on learning experience. Each element is supported with real-life materials, case studies, oral presentations, assignments and group projects. Participants are encouraged to learn in various modes; as individual, pairs and groups. Activities in the training sessions will also use simulations and role plays.


This programme is designed for those who want to set-up and manage their own Integrated Sustainability Reporting programmes or who will oversee the set-up and management of Sustainability Reporting programmes for others:

• Corporate communications and Investor relations managers aiming to improve their skills and knowledge of sustainability

• Those planning future Integrated Sustainability Reports

• People working in Corporate Communications and Investor Relations functions

• Fund Managers and Investment Professionals hoping to understand ESG issues

• Private Sector CSR and Sustainability Programme staff

• Career changers aiming for new challenges in CSR and Sustainability Reporting


The ARM Integrated Sustainability Reporting Masterclass provides a comprehensive introduction to Sustainability Reporting for Malaysia companies and for those working or hoping to work in this life-changing form of business. At the end of the training module, participants will be able to:

  1. Understand the fundamental concepts and frameworks of Integrated Reporting;
  2. Review best practices and trends in Sustainability Reporting and Integrated Reporting;
  3. Identify key stakeholders for Integrated Sustainability Reporting projects;
  4. Develop suitable basic Integrated Sustainability Reporting templates;
  5. Develop effective engagement for Integrated Sustainability Reporting strategies; and
  6. Apply practical management tools for Integrated Sustainability Reporting.

Integrated Reporting – Communicating and Reporting to International Standards (DAY 1)

2 April 2019

Part 1: Introduction to Integrated Reporting

The Integrated Reporting or approach is becoming the best practice standard for sustainability reporting. Large companies across Asia are now encouraged to adopt integrated reporting based on a globally recognised framework.

These sessions on will describe in detail how the International Integrated Reporting Council (IIRC) guidelines work, what data is required and how you can begin to meet the challenges of this new framework.

• What is integrated thinking?
• What are the elements of the Framework?
• How is connected to other reporting approaches?
• What makes a good quality report and a good quality integrated report?
• ‘Best practices’ examples from around the world

Part 2: Six areas of excellent Integrated Strategies

Well-designed tools can support sustainability strategies and provide detailed guidance on some of the steps that companies can take to embed integrated thinking into their organisation and meet their obligations under international guidelines, they should cover the integration of the “Six Capitals” into a clear value-creating strategy:

1. Financial Capital
2. Manufactured Capital
3. Intellectual Capital
4. Human Capital
5. Social & Relationships Capital
6. Natural Capital

Part 3: Group Exercise: Identifying Integrated Strategies

This session will draw on group experiences to help us fully understand how tools can support sustainability strategies and how to embed integrated thinking into our organisation. Looking at the six capitals of we will uncover some of the techniques to calculate the return on each and how we can present it.


Differentiating Your Sustainability Reports (DAY 2)

3 April 2019

9.00-9.15 Introductions & Welcome

Part 1: Sustainability Reports – Concepts and Frameworks

The biggest challenge for many Sustainability Reporting professionals is to differentiate their Sustainability Reporting initiatives from their competitors and to invest in effective and strategic Sustainability Reporting programmes.

This session will focus on the new sustainability frameworks and help you to build a case for Sustainability Reporting from the bottom up using business principles that will motivate your colleagues and persuade senior managers to support your efforts.
• What is Sustainability Reporting and how can you approach it?
• The Sustainability Reporting frameworks from around the world
• Why is it important?
• What areas must be covered?
• Building real Sustainability Reporting practices and policies
• The importance of Sustainability Reporting in an organisation’s reputation
• Connecting good Sustainability Reporting with organisational performance

Part 2: Group Exercise: Our Greatest Imaginable Sustainability Reporting Challenges

• What does Sustainability Reporting mean for us?
• What are we doing now?
• What do we need to do in future?

12.00-1.00pm LUNCH & NETWORKING

Part 3: What to Disclose in Good Sustainability Reports

Good sustainability reports are aimed at achieving the following objectives:

(a) improving the quality of sustainability-related practices and reporting of our listed issuers;
(b) aiding listed issuers to meet sustainability expectations of their stakeholders;
(c) attracting funds with a sustainability focus into the Malaysian capital market; and
(d) facilitating more listed issuers to qualify international sustainability indices.

The good sustainability reporting guidelines require you to make sustainability-related disclosures in your annual report. This session will provide an overview of the sustainability-related disclosure guides, how they apply to you, and when they take effect. This will cover areas such as:

1. Policies, practices and performance:
• What are effective polices, practices and performance management and how can you create them?
• What areas must be covered?
• Building a management framework – organisation and training

2. Targets:
• What targets should we choose?
• How do we measure ESG indicators?
• Building a monitoring framework – data collection, organisation and reporting

3. Sustainability reporting framework:
• What reporting frameworks are available and how do we choose the best for us?
• What are the demands of different frameworks?
• Building a reporting framework – organisation, templates and communications

4. Board statement:
• How do we create an effective Board Statement?
• Avoiding “green-wash” – how do we focus on key stakeholder concerns?
• Approaches to verification – what level of assurance do we need?
• Group Exercise: Drafting our Board Statement



Professor Dr Geoffrey Williams is founder and director of the Academy of Responsible Management Sdn Bhd. and a member of the Advisory Board of the Faculty of Industrial Management at Universiti Malaysia Pahang. He was formerly professor and deputy vice chancellor of Universiti Tun Abdul Razak. An economist by background, Geoffrey is a graduate of the University of Cambridge and has held academic positions at London Business School, Pembroke College University of Oxford and the Universities of London and Nottingham where he was Director of Research and Director of the PhD Programmeme in the Business School at the Malaysia Campus. He is a Charted Fellow of the Charted Management Institute (CMI) and was elected Fellow of the Royal Society of Arts (RSA) in 2004 and Fellow of the Malaysian Institute of Management (MIM) in 2010.