Managing Director, Future Smart Strategies


Managing Director, Future Smart Strategies


Ray Wills: Managing Director

BSc (Hons), PhD, FAIE, MAICD

Professor Ray Wills has had a wide-ranging career at different times as researcher, academic, planner, consultant, adviser, manager, executive – and futurist. Ray’s diverse experience has developed an exceptional network across the political and administrative arms of government, as well as business and the broader community.

Ray has substantial expertise in ecology, sustainability, climate change science and the effects of expected future climates on Australia, and is recognised as an authoritative and respected commentator and adviser on sustainability across all sectors including the built environment, cleantech, energy infrastructure, industrials, manufacturing, resources, transport, and water.

Ray is also Blue Leader for Blue by Design – a new Australian company that seeks to implement the vision of the Blue Economy and to bring about an alternative means of creating prosperity and abundance. Future Smart Strategies is an alliance partner with Blue by Design, and we can help your business connect with national and global leaders in systems thinking, complexity theory, biomimicry and integrative design.

Other roles include Board Member of Western Australia’s remote energy services provider Horizon Power; Partner and Director of the cleantech business, Sun Brilliance Power, building Australia’s largest solar farm; Director of the bioenergy startup BioTek Fuels Pty Ltd; and, Principal Strategic Advisor to Australia’s largest private training organisation, Careers Australia.

Prior to joining FDRW Pty Ltd T/A Future Smart Strategies (formerly Duda & Wills) as a Partner, Ray was Chief Executive of the energy chamber, the Sustainable Energy Association, a business peak body actively supporting action on sustainable energy in all sectors of Australia’s economy in all regions of Australia. Ray also ran his own consultancy, Future Smart Strategies, providing strategic advice on ecology and sustainability that extends on a previous career as an ecologist.

Ray continues his 18 year long relationship with the School of Earth and Environment at The University of Western Australia contributing to the academic program and lecturing on the science, economics and politics of environmental change. Ray’s current research interests include adoption rates of technology, and the impact of social media on markets and technology adoption rates.

Ray was conferred the title Adjunct Professor in 2009 in recognition of his contribution to the University.

Ray was recognised as one of the Top 100 Global Leaders in Sustainability in 2011 by Singapore-based ABC Carbon, an honour renewed each year since. Separately, from 2014, Ray was listed by UK-based SustMeme Magazine as one of the top 100 Global Influencers in Social Media on Climate Change and Energy, based on independent social media metrics. Further, in 2016, analytics firm Onalytica listed Ray in the Top 100 Influencers and Brands for Renewable Energy in the world.